Nike unveils its new Air Max Pulse sneaker with a Europe-wide campaign

A new year, a new Nike shoe: the Air Max Pulse. The latest contribution to the Air Max family delivers sleek style and a cozy feel, with a cushioning system that makes you feel like you’re walking on clouds. The shoe goes on sale on Air Max Day this year. In the meantime, Nike is celebrating its pre-launch by visiting fans across Europe in an exciting campaign.

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First, the brand traveled to London to meet with artists Jeshi and Nia Archives and feed off the frenetic pace of the London music scene. It then descended on Paris to continue the pre-launch with its Parisian community. In the French capital, Nike brought together @zepeck93, @shiivanah & @skuluch, and their respective gangs to unveil the latest Air Max innovation.

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And the last stop, at least for the moment, was Berlin. On this occasion, the brand has counted on Sports Mafia Boys (@sportsmafiaboys) to present the sneaker within the Berlin sports scene. The campaign has all the essentials of the collective, in charge of taking the sportlife culture around the globe through its unique vision.

Will Nike visit any more European capitals before the launch of the Air Max Pulse? We’ll be keeping an eye on their social media!