The 1955 Horsebit 1955, one of Gucci’s iconic equestrian emblems, brings to life the new campaign captured by Mert & Marcus and starring Halle Bailey, Hanni and Julia Garner.
Singer-songwriter and actress Halley Bailey will star in Disney‘s highly anticipated live-action film ‘The Little Mermaid’; singer-songwriter and global brand ambassador Hanni is a member of South Korean chart-topping band NewJeans; and Julia Garner is an acclaimed and award-winning actress and one of the visible faces of Gucci Guilty fragrance. The distinctive personalities of these three figures are realised in a series of intimate portraits set against colourful backdrops in which they make the 1955 Horsebit their own, elevating it through their dynamic poses and vibrant energy.
The campaign evokes the essential and timeless spirit of the 1955 Horsebit, whose double-ring bar is a variation of the one the House introduced on one of its iconic loafers exactly seventy years ago. This archival reinterpretation has become a reflection of Gucci‘s tradition and exquisite craftsmanship, as well as its ability to integrate iconic silhouettes into the present through its contemporary lens.
Visit the Gucci website and discover the various silhouettes ranging from the original rectangular design with top flap and adjustable strap to a dome style with top handle.
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