The Prada May Issue 2023 is a true summer study in which classic garments rediscovered in atypical combinations move between formal and casual, urban and resort. A transition.
Essential pieces are re-examined and re-used: the white poplin shirt, lightweight mohair tailoring, cashmere knits, brief underwear. These fundamental principles of dressing become provocative in paradoxical contrasts: underwear can become outerwear, knitwear is dressed up in summer and swimwear is mixed with the most bourgeois attire.
Each element remains classic, but when decontextualised and combined they attract attention. Elongation and abbreviation are central notions: the latter is synonymous with elegance and sophistication, while the former expresses nonchalance and youthfulness.
For women, the classic white shirt becomes an evening dress. For men, it becomes a knee-length tunic. A game of proportions is also a game of perceptions that challenges the original purpose of the garments and proposes them. Clean, light, minimalist. Naïve flowers evoke the image through simple lines. Everywhere there are memories of summer, echoes and impressions.
Accessories underline an atmosphere of sophistication fused with casualness: men’s shoes are formal loafers, for women: sandals or espadrilles. A range of bags slips between the different occasions: rage bags, together Bauletto and tote styles in Antique Nappa and luxurious Daino leather, as well as the Prada Symbole. The new offering is a crescent-shaped bag in soft calfskin.
This is Prada May Issue 2023: an exercise in spontaneity, a reconsideration of archetypes, a reiteration of summer classics with an unexpected perspective.
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