The campaign proposes an unreal landscape that fuses the natural with the urban, the instinctive with the reflective. Two impossible combinations that reflect the essence of contemporary life through paradoxical views.
The American actor and producer embodies the spirit of the modern explorer between these contrasting realities. Urban hiking – the nature of the city – defines a new idea of the contemporary adventurer discovering the metropolitan environment, the landscape of the 21st century.
Gyllenhaal poses for photographer Norbert Schoerner to reflect the identity of the Prada Linea Rossa Impavid collection. The elements are inspired by high-performance sports – dynamic design, ultra-light structures and technical details – translated into frames for urban life. The innovative Tuning lenses enhance colour contrast in the sporting space and in the city, respectively, to offer enhanced vision rich in detail.
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