Carolina Herrera exchanged, after 40 years of history, New York City for Rio de Janeiro to present its new Resort collection in the form of a tribute to the Brazilian culture and people, directed by Wes Gordon.
The New York fashion house thus deployed on the vibrant Santa Teresa neighborhood of Rio a proposal bathed by a sudden tropical storm that led them to move to a jungle greenhouse built for the occasion. Thus, the cast of Brazilian models, many with bare feet, paraded on that ephemeral catwalk creating a bucolic image in connection with Mother Nature and the Brazilian tropical climate.
Wes Gordon, creative director of the firm, took as a reference the energetic chromatic palette, the diversity of its popular music and the impressive architecture of Oscar Niemeyer to build this new episode that fuses tradition and innovation to develop a concept that once again reinvents the codes of the house.
The firm thus explores form and proportion from silhouettes such as classic cotton shirts enlarged and/or wrapped, which coexist harmoniously in the same sphere next to pieces with polka dots or silk shirts of masculine inspiration. Also featured are pants over synchronized bikini tops, as well as cocktail and streamlined dresses, prom skirts and ball gowns that inject elegance into the textile sequence.
The Resort 2024 collection thus channels Brazilian eclecticism both in the types of garments, which blur the casual of the day and the effervescence of the night, and in general in the entire proposal with which it projects an infinite number of stylistic options for the Herrera woman.
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