J’adore Napoli: Here’s how nss celebrates the city where it all began

More than a publishing house, J’adore Napoli is a narrative rebranding project for a city inspired by what Milton Glaser did in the 1970s.

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Just as the American illustrator did on the back of a taxi taxi, where he designed the iconic I LOVE NEW YORK logo that revitalised Big Apple tourism, nss seeks to pay homage to the city where it all began. A celebration of the city through a set of souvenirs that any tourist or lover of Naples should have. A defined branding that goes from a passion for fashion to football fanaticism, including the Neapolitan lifestyle and aesthetics.

In this way, and especially for its subscribers, nss has reserved an early access to the online store dedicated to J’adore Napoli, where you can find graphic t-shirts, action figures of famous Neapolitan characters, a carpet, a lighter, a bandana or commemorative mugs, among other collector’s items.