The Furby phenomenon that took the world by storm has made a comeback

Summer just got more exciting as Hasbro has just announced the return of our beloved childhood toy, Furby.

The phenomenon that conquered the world is back. Hasbro, a world leader in entertainment and games, has announced that the new era of the authentic, cool and fun Furby interactive toy is back. Since landing in the 90’s, Furby conquered the world and became a Pop Culture phenomenon. Furby teaches kids that they can be themselves: fun, authentic, quirky and imperfect, because that’s what makes them special.

“Since its spectacular launch in 1998, Furby has made a splash and made an impact on every generation, impacting music, television and film,” said Kristin McKay, vice president and general manager of Hasbro. “For the brand’s 25th anniversary, we wanted to spark the same excitement in this new Alpha generation by tapping into the nostalgia that Furby evokes and giving the new generation everything they want.”