Discover Louis Vuitton’s SS24 campaign starring Rihanna

This is Pharrell’s first campaign for the brand since he took over as creative director following his appointment last February. It highlights the new Speedy and lays the foundations for the new era of Louis Vuitton.

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On the banks of the river Seine and on the façade of the Musée d’Orsay stands the large canvas that represents the union of two icons: on the one hand, the luxury handbag based on real codes, and on the other, the artist with a universally human appearance. We gawked at it last Tuesday as we waited for the bateau-mouche to take us to the Pont Neuf, intrigued to discover the rest of the images captured by Keizō Kitajima and Martine Syms.

The new Speedy bag finds its inspiration in Manhattan’s Canal Street: the cosmopolitan hub that influenced Pharrell‘s upbringing in the world of luxury. A cultural hub fortified by a diverse energy and a compelling mentality witnessed on numerous streets in cities around the world. It is an evolution of the more classic version, reflecting the visual language that evokes the aesthetic codes, attitude and style of Canal Street through Louis Vuitton‘s inimitable savoir-faire. Its new, malleable look references the trapezoidal lines of the classic model and appears in soft grained calfskin with fine lambskin trims. The screen-printed Monogram produces a blurred, handcrafted effect, giving the impression that it has been hand-painted.

The campaign showcases the rest of the pieces that make up Williams‘ first collection for the house and, at the same time, is an invitation to reflection and empowerment through a pregnant Rihanna who is the quintessential everyday icon. Pharrell‘s definitive approach to Louis Vuitton, welcoming a new era.