Feels like UGG is about reflecting on yourself: the brand wants you to feel good, so they’ve created a collection that helps you express yourself as you are.
UGG introduces its “Feels Like UGG” campaign for the Autumn/Winter 2023 collection in which it reinterprets its classic silhouettes. First unveiled for Fall 2022, the global campaign focuses on “how consumers feel inside and out while wearing UGG” showcasing the extensive collection full of different silhouettes.
The brand recruited a roster of influencers to appear in the campaign posing with their UGGs. They include designer Feng Chen Wang, supermodel Aweng Chuol, illustrator Monica Ahanonu, activist-philanthropist Anya Dillard, athletes Cesar and Douglas Diaz, model and actress Kōki and coach Amy Lee.
“Feels Like UGG” includes a group of updated silhouettes, with platforms, colour combinations and eco-friendly compositions. The Tazz arrives in a maximalist version of the signature Tasman; the Classic Ultra Mini Platform with more height; the Neumel with an XXL tongue and the Classic Brellah Mini, which revamps the exclusive Mini Boot.
The silhouettes featured in the campaign are now available on the brand’s web shop.
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