GANNI’s metamorphic process for FW23

Like Rosalía in ‘Saoko’, GANNI also transforms this season and adopts a more sombre personality (but without leaving behind her cheerful essence).

13 photos

Paying homage to ‘cottagecore’ culture, the Danish brand evolves towards a more elegant essence with elaborately tailored pieces, denim ensembles, quilted sets and soft knitwear. Referencing this metamorphosis, the rhinestone inscription ‘GANNI of the Future’ adorns a casual shirt, announcing the new identity. Finally, we find saturated pieces that maintain the fun spirit we are already used to, such as the satin dress in cobalt blue or the purple pencil skirt.

You can see the new identity in the gallery above and find all the details on ganni.com.

And speaking of FW23… Eytys continues to go for the baby tees.