The Parisian brand known for its ‘sex-positive’ spirit takes up the story of Adam and Eve and the Japanese erotic art of Shunga to rewrite the history of sex.
It does so through a much more inclusive approach in which “women are stronger than men and queer individuals have the power to feel liberated” while drawing inspiration from different historical periods such as prehistory or cave paintings. Thus, new pieces of Y2K aesthetics emerge with modern inscriptions and advertising slogans that result in a fun approach to sex. In addition, a percentage of the profits from the sales of the collection will go to the French association AIDES, which fights against HIV and AIDS.
Discover the official campaign images by scrolling through the gallery above and stay tuned to our website and social networks for updates on the launch of the collection.
In the meantime… Why don’t you take a look at Dior’s ‘Rose des Vents’ proposal?
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