Brand ambassadors Zendaya, Aya Nakamura, Amanda Seyfried and He Cong blend with some of the Louvre’s artworks for Lancôme.
As one of France’s most renowned beauty brands, Lancôme collaborates with the Louvre Museum, the most emblematic museum in Paris for storing pre-impressionist works of art, such as Leonardo da Vinci’s Monalisa, the sculpture of Venus de Milo and the Winged Victory of Samothrace, among others.
The Louvre Museum’s collaboration with Lancôme is inspired by nine works of art present in the museum, as well as their lights and colours, and was made specifically to promote the brand’s new make-up and skincare collection: Lancôme x Louvre.
The campaign stars brand ambassadors Zendaya, Aya Nakamura, Amanda Seyfried and He Cong. They each pose in front of timeless icons of ancient mythology: the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with Scorpion, Echo, Hygeia, the Venus of Arles and the Sleeping Hermaphrodite.
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