Actress Hari Nef stars in Desigual’s latest FW23 campaign alongside Georgia Palmer: a commitment to uniqueness and authenticity.

In a world that tends to label, classify and pigeonhole, Desigual rejects the idea of always having to choose the same path. The brand believes in the beauty of diversity, in the magic of individuality and in the power of the extraordinary.

Desigual rebels against uniformity, and dares to be different: that has been our philosophy since 1984. With this campaign, they celebrate the unique and the exceptional, because they believe that everyone has extraordinary potential within them.

In a nutshell…

18 photos

Life is too short to be ordinary: extraordinary

The collection stands out for combining prints, textures and overlays in emerald, rust, light blue, pink – as well as in the season’s shades -black, terracotta, khaki-. Dresses are the protagonists; coats, puffers and trench coats as statement pieces and accessories such as boots, Desigual x Zalio jewellery and multipocket bags in certified leather or the iconic Voyager bags in more sustainable fibres in their multiple shapes.

The collaboration between Hari Nef, Georgia Palmer and Desigual is the result of a shared creative vision and a firm commitment to authenticity. The campaign, which focuses on the concept of “Extraordinary”, seeks to convey the beauty of diversity, the magic of individuality and the power of the extraordinary. It is a celebration of the unique and the exceptional, because everyone has extraordinary potential within them.

Nef and Palmer express their charisma and positive attitude in each of the images. This 2023, the versatile model and actress Hari Nef, has become one of the dolls in Greta Gerwig’s film ‘Barbie’. For her part, the British Georgia Palmer is one of the essential names in the industry today, being a model for prestigious brands and the DJ of the most exclusive fashion parties of the season.