Combining sporty codes, technical aesthetics and outdoor details, a complete collection emerges that highlights the playful irreverence of PLEASURES and the know-how of PUMA.
The launch follows on from the first joint launch of the two brands, inspired by the Overdyed Velophasis model introduced in the middle of this year. This second chapter pushes creative boundaries and explores a variety of patterns, resulting in outerwear, hoodies, graphic tees, accessories in the form of hats and bags, and two new iterations of the Velophasis trainers.
The Sportartikelhersteller line, a concept translated directly from German meaning “sporting goods manufacturer”, highlights PUMA‘s heritage as a manufacturer of athletic spikes and football boots. This creates the perfect blend of German and Californian culture, culminating in the Biergarten graphic.
The launch will be celebrated on 21 October via puma.com, pleasuresnow.com and selected PUMA retail shops and selected retailers. In addition, a special rave event will be organised in Berlin with surprises and exclusive activities.
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