Boss debuts new luxury line with Lee Minho starring in campaign

BOSS, world-renowned for its brilliant tailoring, is proud to present its new luxury line. For the Fall/Winter 2023 season, the German brand has chosen Lee Minho, the renowned South Korean actor, as its ambassador. The exquisite collection in which he stars in the campaign reflects the brand’s unparalleled savoir-faire and its new commitment to living in tune with the latest trends.

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While the collection is all about executive suiting, it also includes denim and knitwear pieces of the highest quality. These distinctive and perfectly balanced styles are ideal for any occasion imaginable, creating a closet essential for the modern, discerning BOSS man who lives a non-stop lifestyle.

Wool suits, whether in textured monochromatic shades or classic pinstripes, are key pieces of formal wear for colder days. Knitwear crafted from 100% cashmere overlaps gracefully, emitting timeless elegance while ensuring maximum comfort and warmth.

Outerwear and knitwear in a more relaxed style come in understated prints and textures, such as reverse plaid or plush ribbed. This innate elegance in BOSS creations comes from the combination of precious materials such as silk, 100% cashmere and selvedge denim. In addition, soft camel hair, with its warm natural tones, tells a particular story this season. This lush fiber, conceived for a casual yet elegant monochromatic look, includes comfortable pants, a matching jacket and a loose-shouldered coat, perfect for layering.

From the meticulous tailoring of each garment to the jacket linings, the collection exudes sartorial excellence. Tailoring designs are elevated with unique touches and leather trims, displaying an unwavering commitment to perfection in every detail. The overall feel of this wide selection of menswear invites a state of minimalist and conscious expression, where the combination of quality, durability and style becomes paramount.Lee Minho perfectly embodies the essence of the BOSS luxury menswear line, highlighted by fine merino canvas offerings and dynamic performance suits.

This collection, which stands as the central pillar of a distinguished and versatile BOSS closet, is available for purchase at BOSS Stores and boss.com. With each piece, BOSS continues to set the standard for sartorial elegance and offers today’s men a style that goes beyond trends, a style that is authentically BOSS.

Did you see the BOSS show at the recent MFW?