The meeting point for artists and creatives who love urban sounds that was born in Argentina, but has travelled around the globe in recent years, returns to land in the capital of Madrid with different surprises from the hand of the makeup brand par excellence among Gen Z.
“It’s in you, it’s in Maybelline” represents values such as self-confidence and the courage to show ourselves as we want to be, without limits. A philosophy that fits perfectly with BRESH, the meeting place for new generations who love music, beauty and authenticity without limits. Thus, the party that was born in 2016 in Argentina with the mission to create a new nightlife scene that promotes an atmosphere of collective freedom, had different activations by Maybelline New York.
The HIGHXTAR. team did not hesitate to broadcast the event in which the make-up brand participated through the content creator Ana Scods. Maybelline had set up a corner where we were transported to its origins in New York, as it recreated an underground car in the city that never sleeps and set up a photo booth for you to show your best version of yourself. In addition, you could also get BRESH x Maybelline bears and branded products in a (UFO Catcher), reinforcing the PLAY HARD message.
The event, which brought together celebrities such as Albany, Victor Peréz, Vicco, Trisayla and others, had many more surprises. In fact, they were handing out popcorn, hats and lipsticks from Maybelline as you walked in. In addition, the brand prepared some visuals where the BRESH x Maybelline collaboration appeared with messages like “WORK HARD”, “PLAY HARD” and “MAKE CHANGE” and more. As BRESH is used to, there was a countdown and suddenly… a performance of the dancers and Maybelline Session x Vicco.
¡It’s in you, it’s in Maybelline!
This is what we experienced at the Maybelline New York Un_expedcted Party Vol.1.
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