le FLEUR*’s ‘For The Sunseekers’ campaign is directed by Tyler, The Creator himself

The creative has decided to present his new proposal through an animated video starring Lil Yachty, Mavericks Carter, Anwar Carrots and himself.

The imagination of Tyler Gregory Okonma -better known as Tyler, The Creator– knows no limits. Considered one of the most relevant creatives of our generation, he is capable of surprising in any project he sets his mind to. Now, he is in front of and behind the camera to present the second season of le FLEUR*, his apparel brand that has already conquered the world with outstanding collaborations with Lacoste, Vans and Converse, among many others.

For this occasion, the multifaceted artist has devised an attractive and fun video in which an accident between a school bus and a vehicle is narrated at the same time as the garments of the ‘For The Sunseekers’ collection are unveiled. Against a hot desert backdrop that perfectly reflects the title of the proposal, the attractive designs are presented in the form of down jackets, varsity jackets, cardigans and knitted jumpers, tailoring sets, sweatshirts, shirts in different colours and prints, board skirts, berets, scarves and caps, among many others.

The new issue of le Fleur* will take place on 9 December in the brand’s physical shops and will be available on the official website on 13 December.