The exclusive ski resort of Couchervel, in the heart of the Tarentaise valley, was the place chosen by the designer to express his love of nature.
That Simon Portre is a big fan of the great outdoors is something we’ve known for a long time. One only needs to look at his personal Instagram account to discover the incredible landscapes he immerses himself in whenever he has a spare moment. This, combined with his passion for Christmas, has led him to open his first mountain shop in the French Alps.
Under the title ‘LES VACANCES AU SKI DE JACQUEMUS’, the multidisciplinary creative has recreated his boutique on Avenue Montaigne amidst snow, pine trees and silver details that welcome all the curious who approach the place. Neutral tones take over the interior space, where the Le Bambino bag takes centre stage before giving way to the season’s ready-to-wear collection.
So, if you’re planning a trip to the French mountains this Christmas, don’t hesitate to visit this charming place and get into the festive spirit.
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