Rina Sawayama is Zalando's new ambassador

Europe’s leading fashion and lifestyle platform continues to strengthen its Designer offer through its partnership with the British-Japanese artist.

This union, which highlights Sawayama‘s unique vision not only in fashion but in all creative fields, will mark a turning point in the development of Zalando Designer, the ultimate destination for the new generation of luxury consumers who crave a unique and inspiring shopping experience. For both parties, authenticity and inclusivity are two core values that will shape the way forward for the coming years of collaboration, never ceasing to push boundaries.

The campaign announcing this special bond was captured by the great fashion photographer Carlijn Jacobs and designed by Georgia Pendlebury, whose images immortalise Rina‘s multifaceted personality. Embodying the different versions of her inner self, she finds herself in the limbo that divides the real world and fantasy, through engaging creative and cultural elements.

“I am very excited about this partnership with Zalando, acting as a new ambassador for Designer. Fashion has been and continues to be central to my life as it empowers personal expression, so this collaboration is a perfect fit for me. By working with an inspiring team of creative women on this campaign, I was given the freedom to showcase the many facets of my personality. I’m thrilled to be working with a brand that shares the same values and vision as I do and I’m looking forward to the fruits of this year,” says the creative.