These are the top five most searched trends on Pinterest

The platform has emerged as a favourite among Generation Z when it comes to finding inspiration, whether it’s for clothing, decorating their homes or simply finding creative ideas.

A recent study published by Pinterest reveals that searches by its 18-24 year old users are increasing by 30% every year. 2024 was not going to be any different, and even less so if we take into account the infinity of latent micro-trends today. That’s why the youngest users find the platform the place to find the most inspiring garments with which to renew their wardrobe.

RETRO STYLE GARMENTS

Vintage looks and classic style continue to be present through timeless pieces such as moccasins, checked blazers, knitted waistcoats, oversized jumpers and trousers. For this reason, searches for “grandfather style” have increased by 60% since the beginning of the year.

MAXIMALISM

Disproportionately large accessories and voluminous hairstyles attract all eyes and elevate styles to the highest level, and Gen Z knows it, opting for exaggeratedly large sunglasses, XXL earrings or maxi rings. A 230% increase in the search engine supports this theory.

BOWS

There is no doubt that the ‘coquette’ style has completely revolutionised fashion, positioning itself as the most relevant trend of the last few months. An incessant obsession with which to decorate clothes, shoes, hair and any aspect of the outfit to give it a more delicate, sweet and innocent touch.

COWBOY STYLE

The Wild West is taking over more and more styles – and even more so after Pharrell‘s latest proposal for Louis Vuitton – where fringes, animal print, denim in all its forms and fringes are becoming essential details. As a result, searches for ‘western style’ have grown by 145% on Pinterest.

METALLIC FINISHES

For some time now, metallics have been covering all kinds of accessories such as bags, boots, skirts and even jackets, giving rise to an absolute obsession with glitter and silver in particular. Brands such as Courrèges, Coperni or Rabanne have been setting this trend that continues to rise and, to be honest, we love it.