SHOOP presents the lookbook for its SS24 collection

The story that inspires SHOOP’s Spring-Summer 2024 collection is the designers’ image of Tokyo, having moved their base from Madrid, a city 10,000 km away from Tokyo. This collection can be described as the most direct confrontation of their identity and their current vision. For this, SHOOP chose the location of the show at Kokuritsu Kyogiyo, Japan’s National Stadium.

SHOOP’s design has always been closely linked to familiar landscapes and realities as seen through the eyes of the designers, as well as the contemplation of unique cultures. For Yohei Oki and Miriam Sanz, the city of Tokyo is composed of grey, black, white, green and other colours, and the elements drawn from the city and its people are simplicity, functionality, technology, cleanliness, minimalism and elegance.

Hollows” can be discovered in many garments of this unisex collection. Tailoring, technical fabrics, denim and knitwear are the line that has shaped SHOOP’s previous collections and has been transformed into the mood of SS24 through a process of purification under the motto “Tokyo”.

In terms of footwear, SHOOP opts for mules with large holes in leather and denim and football boots. On the graphic side, this time SHOOP pays homage to Ryuichi Sakamoto’s “undercooled” through a poem generated through ChatGPT, inspired by his song.

The “Dreamer” crackle makes a double statement about the importance of having dreams and the wish that they don’t become fleeting dreams.On the other hand, the birth of Mika, the designers’ daughter in January 2023, has inspired the design of the garments, incorporating details from the baby clothes into the SS24 collection.