Through its own men’s personal care line.
The elite athlete joins the list of celebrities who have decided to bet on the beauty industry. Beyonce with Cécred, Pharrell Williams with Humanrace, Harry Styles with Pleasing or Hailey Bieber with Rhode are some of the endless examples we could mention, but today we will focus on James’ new project.
It’s a new line of men’s grooming products inspired by The Shop, the series created by Paul Rivera and Randy Mims featuring the NBA star, which welcomes guests to a special barbershop. Here, they chat about sports, politics, culture and life in general.
Named after the audiovisual project, the collection features a beard conditioning cream, a moisturising shampoo and conditioner, a facial scrub, shaving cream, toner, moisturising lotion and styling pomade. At the moment, it is known that it will be available in the US market through Walmart this spring. The launch in other countries has not yet been confirmed.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram