Kiko Kostadinov x Heaven presents the cutest ‘Mary Jane’ on the scene

The collaboration between Heaven, Kiko and ASICS becomes an experimental design synergy with which to triple any materialised work. A powerful idea that now dazzles in its new pair of Y2K-inspired Mary Janes, encoded through hyper-femininity.

The collection, orchestrated around the emerging model, is illustrated in a campaign shot in New York, in which model Kiko Muzihara appears accompanied by a rat in several sequences in which she walks through the city, brilliantly illuminated by neon lights and the flashes it projects.

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ASICS renueva para este episodio su silueta GEL-LOKROSTM, fusionando la Mary Jane de culto con sus herramientas GEL-KIRILTM, dando como resultado una iteración con una parte superior con estrellas bordadas, y un sistema de cierre elástico con correas de metal-como. Ésta se presenta en tres combinaciones cromáticas: en negro y gris, azul claro y plateado, y un par en lavanda y rosa. La suela con la tecnología GEL de ASICS acaba de inyectar la funcionalidad al zapato.

El trío creativo diseña asimismo una gama de piezas prêt-à-porter, representada como una continuación del archivo colectivo de Kostadinov y Heaven by Marc Jacobs, con la que generar nuevas necesidades materiales, y conmocionar a las nuevas generaciones.

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Australian artist Spencer Lai, along with London-based illustrator Alice Bloomfield, lends his graphic works to the collection, illustrating hoodies, skirts and long-sleeved T-shirts made from repurposed materials, which are paired with crystal beaded accessories and asymmetrical zip-up jackets.

Attention: the Heaven by Marc Jacobs and Kiko Kostadinov collaboration will be available from 22 February on the official websites of the avant-garde brands.