The American brand began its partnership with the K-pop singer in 2021, when we saw her appear in the campaign for the Calvin Klein and Heron Preston collaboration. Since then, Jennie has appeared in the fashion brand’s visuals every season. This time, the global brand ambassador stars in the campaign for the Spring 2024 collection. The images, shot in black and white, show her wearing the season’s iconic denim and underwear.
“Casual can be iconic, it can be everything. Let the music flow in new silhouettes with pop energy. Casual is in this season,” shares Calvin Klein on social media. Entitled “JENNIE in Calvin Klein | Spring 2024 Campaign”, the campaign video begins with Jennie in bed wearing a two-piece underwear set. The alarm clock goes off, she gets out of bed, puts on her boots and then dances freely as “Baby, I Love You” plays in the background.
“I was really excited to come back for this campaign for her iconic jeans and underwear. I love the zip-up denim jacket paired with the shorts as it’s a simple and stylish look that’s also very comfortable. Shooting in Calvin Klein underwear always makes me feel so empowered – the bold waistband and lace details make it so easy to bring out my confident side. I hope my fans are excited to see this new campaign,” says Jennie.
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