Fucking Awesome has just unveiled a collection for SS24 full of fun, bewilderment and sarcasm, offering a disruptive twist on the drama of life through graphics such as “Is Your Life A Mess?” in large orange letters accompanied by the inscription, “1-877-FA-WORLD, We’re here for you…”
The skatewear brand presents a puzzling campaign illustrating a series of seemingly unconnected pieces dressed by masked models. These are constructed on the basis of multiple references materialized, first of all, in the ‘High Vis’ nylon jacket, which heads the outerwear range with the globe logo embroidered on the chest and on the back. The silhouette design is completed with reflective piping, a foldaway hood and a zipper at the top.
The nylon ‘High Vis’ sweatpants arrive to generate the set with the jacket, featuring logo spiral snaps and quilted lining; while the leopard nylon jacket and camouflage print knit sweater are presented separately in this capsule that coexists with monochromatic sweatshirts to incorporate into the closet. Accessories such as a 5-panel leather snapback cap and a camouflage cap complete the collection.
Fucking Awesome SS24 is now available exclusively on its official website.
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