The brand founded by Han Chong has announced the official appointment just in time for the Spring/Summer 2024 season.
JISOO joins the likes of Gigi Hadid, Emily Ratajkowski and Naomi Campbell in the celebrity line-up, marking the first time the K-Pop superstar has starred in a campaign for a fashion brand. Captured by Zyobb, the images unveil the vibrant self-portrait designs in the form of gradient dresses embellished with rhinestones and sequins.
“Musicians have become a great source of inspiration for me as a designer through their costumes, their evolutions and their mesmerising performances. That’s why I always wanted to work with an artist who could convey the values we have and represent the women we connect with globally,” says Han Chong himself.
Visit self-portrait.com and discover the full SS24 collection.
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