This new film-inspired campaign directed by Tajer continues to envision his advocacy for cultural values through the sophistication of sportswear.
Casablanca portrays its vision of Nigeria’s future in different scenes tinged by the sunset, on which it activates a theatrical movement to promote its ‘Day of Victory‘ collection. A vibrant proposal that is illustrated through sequences recorded inside degraded telephone booths or world cinema scenarios.
The Parisian brand’s new collection, which features a strong graphic presence, includes everything from racing-inspired tops to vintage printed shirts to tight-fitting mesh dresses illustrated against a skyline in uniform rainbow hues as a backdrop.
The Casablanca woman captures all eyes here with heart-shaped bras and glittering mini-dresses, and coordinated striped sports sets in a fashion film that projects vivid scenes of contemporary dance and sword fighting.
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