This is the first time the brand has appeared in a national television commercial.
And what better way to make its debut than during the Oscars gala, one of the most watched TV moments of the year. Called ‘SKIMS Lab’, the video campaign is directed by Fran Lebon and produced by Wieden+Kennedy, who have been inspired by outer space to bring to life an army of ‘klones’ – yes, with a K – of Kim Kardashian herself.
In the audiovisual piece we can see the celebrity assuming the role of chief engineer inside a futuristic aesthetic laboratory, in which her role is to supervise the quality control of each and every one of the SKIMS products and then test their levels of elasticity, comfort and softness.
“We wanted to introduce viewers to the SKIMS universe and create a film about the history of our brand and our obsession with product development in a witty and quirky way,” explains Kim via the official press release.
You can watch the campaign below:
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