The 1953 Horsebit Moccasin and Kingsley Ben-Adir star in Gucci’s latest campaign

It begins a new chapter in the history of this iconic footwear model.

8 photos

The Italian house’s new campaign, whose creative direction is led by Sabato de Sarno and captured by the unmistakable lens of Heji Shin, highlights the heritage of one of its most recognisable icons. In it, Kingsley Ben-Adir brings the ultimate refreshing touch and redefines the codes of everyday fashion, standing as the meeting point between the past and the present of the Horsebit 1953.

Its design, casual as well as appealing, invites you to interpret everyday life through the prism of sophistication while continuing to serve as a link to Gucci‘s heritage generation after generation, ever since its introduction in the year that gives it its name. A symbol of sporty, modern and sensual elegance.

Scroll through the gallery above and discover the different portraits that immortalise this timeless legacy.

And speaking of the fashion house…Gucci Design Ancora will land in Milan from April 15 to 21.