The supermodel and it-girl of the moment becomes the brand’s official ambassador and the star of its latest campaign.
The iconic Chateau Marmont in Los Angeles was the perfect setting to unveil the news and FRAME‘s Summer 2024 collection, featuring new denim styles such as the Slouchy Straight Jean, Easy Shorts and Denim Power Jacket, as well as a selection of sun-bleached summer pieces such as the Heart Jacket and Long Barrel Jean.
As co-star, Amelia Gray, the brand’s new signing after being chosen by Erik Torstensson himself and becoming the official face thanks to her “work ethic and determination”, as the co-founder says. Scroll through the gallery above and discover the campaign images. The collection is now available at frame-store.com.
And speaking of new proposals… Gucci Valigeria continues the story of Kendall Jenner and Bad Bunny.
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