Julieta, Carla Paucar and María León star in adidas Originals latest campaign

adidas Originals announces a new “1000 Back” campaign that continues to explore the brand’s cultural legacy and pays homage to the communities and subcultures that have worn its iconic Gazelle, Samba and Spezial. Three models initially designed as training, football and handball shoes, but which have evolved into a more lifestyle scenario, making their mark on a multitude of places, cultures and movements.

The local campaign stars singer Julieta Gracián, stylist Carla Paucar and footballer María León. The campaign images show how these three profiles, in principle very different, wear these iconic models, each with their own style. Showing how these timeless classics can be worn in a thousand ways. Classics never go out of fashion, just ask adidas Originals.

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The new edition of the adidas Originals “1000 Back” campaign is now available.

We tell you all about the latest adidas Originals event.