Bershka and NTS Radio partner to revolutionise the in-store experience through music

The British platform will be in charge of creating the sessions that will be played in Bershka’s physical shops as part of its commitment to the music industry.

Since its first live broadcast back in 2011, NTS Radio brings together all its efforts to broadcast diverse music that excites, inspires and moves its listeners, while supporting and giving visibility to emerging artists from all over the world. All this from an underground and unconventional point of view that has conquered more than 600 resident presenters among which we can find musicians, DJs and creatives specialised in all kinds of artistic disciplines; as well as more than 3.5 million monthly listeners.

Bershka, for its part, maintains a loyal commitment to the music industry through its Bershka Music platform, which brings together enriching actions with partners such as DICE, Sony or Gallery. Now, it is teaming up with NTS Radio to revolutionise the experience both inside and outside its shops. For this reason, it has entrusted the radio station to curate its sessions and curate various experiences such as the one we experienced in A Coruña last Friday 26 April, where the first radio show recorded live from the shop located in the Marineda City Shopping Centre took place. Braden Wells, Anu and Selassie from NTS Radio landed there, accompanied by three international artists: Maria Somerville, Tristán! and Brazy, to broadcast their first show and kick off this exciting partnership.