Located at number fourteen Calle del Pez in Madrid, SSSTUFFF arrives in the capital with a conceptual space of more than 80 m2 inspired by a traditional bakery where, instead of baking and kneading bread, the new SSSTUFFF collections are housed.
Under the concept “SSSTUFFF Bakery”, the new point of sale features unique details that will captivate the visitor. At SSSTUFFF Bakery, the senses play a key role: in the entrance area, which emulates an urban space, there is the façade of a bakery with its characteristic green awning, reminiscent of the classic awnings of the bakeries of all times.
As we move towards the interior, the special effect of the smell of freshly baked pastries ends up transporting us to this atmosphere created ad hoc for the space. In the second area, the interior of this “bakery”, every detail of the decoration and props, from lamps, hangers, tables, to the fitting room, are related to the world of artisan bread, creating the illusion of being in an authentic neighbourhood oven.
The opening of the new space in the capital marks a milestone in the history of SSSTUFFF, which consolidates its expansion while at the same time stamping its characteristic personality, as it did with its flagship store in Barcelona. The brand is committed to exploring creative concepts inspired by traditional, everyday businesses, decontextualising them to turn them into interactive themed spaces. From now on, the SSSTUFFF community in Madrid will be able to see, touch and have at their fingertips the brand’s designs in a much closer way.
Important names from Madrid’s creative scene gathered yesterday at SSSTUFFF Bakery to celebrate the inauguration of the new space. Amanda Portillo, Maria Escarmiento, Ms Nina, África Adalia or Milo Hammid were among the attendees. On the decks was Juguete (Rubén Coronado). In addition, a double of David Bisbal surprised the guests with an unforgettable stellar performance.
The project and design of this first physical space in Madrid has been carried out by the Animal studio. It follows the SSSTUFFF narrative, which reflects a 360º, conceptual and multisensory experience, with interactive and unique spaces that present an immersive, carefree, curious and joyful creative universe.
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