END. Clothing launches its first collection under its own label

END. Clothing has heeded the prayers of its streetwear-loving community and launched its first own-brand E. collection, a series of everyday apparel, accessories and lifestyle essentials. Each piece has been carefully designed alongside some of the brands that define the retailer’s universe, tailoring the offering to the style and preferences of its consumers, and unified under a new cursive “E” logo.

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Together with Champion, known for its classic sportswear, it has developed a range of hoodies, sweatshirts, T-shirts and sweatpants, all featuring the distinctive cursive “E” logo. In addition, Levi’s has brought its denim expertise to create a Type II trucker jacket exclusively for END. and Stay Loose 568 jeans, combining style and comfort.

END. has also worked with New Era to develop a collection of caps and beanies. These pieces feature unique colors and custom embroidery detailing that pays homage to the cities where END. stores are located: Newcastle upon Tyne, Glasgow, London, Manchester and Milan.

Likewise, it has also collaborated with Nalgene and Sneakers ER to offer a variety of lifestyle products that meet the needs of all customers, from locals to travelers. These items, available in different price ranges, are designed to offer exclusivity and functionality.

Callum Hill, Senior Project Manager of Collaborations at NDT, comments: “Since the beginning of END., we’ve built longstanding relationships with world-class brands and cultural agitators at the top of their game. This collection is our chance to work together with our collaborators and put a personal END. stamp on some of our favourite products. E. by END. also offers our community accessibility, with a unique assortment available for an entire season. Our collaborations programme is produced in limited quantities, existing in the market for only a short moment in time and so this allows us to cater to our community for a longer period of time’’

E. By END. is available on its website and in all its physical stores, marking the beginning of a new era for the brand. The collection is presented as an ongoing offering, with new additions twice a year, where each release will include new brand partners, product lines and combinations, expanding END.’s unique aesthetic to its growing global community.

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