The HIGHXTAR. team had the pleasure to travel last Friday to Ibiza to celebrate with Pull&Bear the consolidation of their musical project “Not Just A DJ” which already had its space at Primavera Sound. “Not Just A DJ” is presented as a celebration of creativity without limits to bring to light other creative disciplines such as art and music. For the occasion, Pull&Bear created a magical atmosphere in one of Ibiza’s hot spots of the moment: Los Felices hotel.
The first hotel in the world dedicated exclusively to fashion also hosted Pull&Bear in its pop-up store, which will remain open to the public until the end of July, and where you can find the brand’s new apparel and swimwear products, as well as the special capsule “Not Just a DJ”. After opening its doors last week, this multicoloured paradise has positioned itself as one of the meeting points of the creative scene for its inspiration in the Palm Springs of the 60s.
Guests were treated to a conceptual dinner by creative culinary collective The Dinner Circle, which brought together talents from the brand with the Smile community – the party curated by Chloe Caillet. The choice was no accident. The artist’s ability to bring together leading figures from the international creative scene resonated perfectly with Pull&Bear’s vision. After dinner, the night turned into a full-blown party with sets by Chloe Caillet and ANASTADJA, taking over the Not Just a DJ by Pull&Bear DJ booth and elevating the dance floor to another level.
We were joined on this evening by some of the most promising creative profiles of the current national and international scene, such as: @clakovi, @linda. sza, @louisjpowell, @luciariveraromero, @guiomarpuerta @princesonga @giafratte, @brunabear, @koenmuller, @des. qua, @jeannegrimpret, @sundyjules, @susanneknipper, @laurenjdg, @llolaclark, @hesselhersmis, @misosoupqueen, @livthompson, @clarktilly, @x_issey_x and @ugh_liza.
What we experienced there makes it clear that Pull&Bear continues to be committed to initiatives that go beyond fashion, reaffirming its position as a benchmark in the creation of community and unique cultural experiences. “Not Just a DJ” is, without a doubt, proof of how the brand understands and embraces the power of collaboration and creativity in its purest form, connecting people from different disciplines to create synergies and enjoy together.
This was Pull&Bear’s ‘Dream Valley’ experience at Primavera Sound.
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