Glossier becomes first beauty partner of the Olympic Games

Pledging to give make-up, skincare and beauty products to the US Women’s National Basketball Team.

In keeping with its commitment to creating products that make everyone feel and look good, Glossier is entering the sporting arena by becoming the first partner of the world’s biggest competition: the Olympic Games. With this move, they are looking to promote their universe, their community engagement and their presence at basketball games such as the one in London on 23 July.

“For a long time there has been an idea that beauty and sport are not compatible. This partnership makes it clear that this is not true. The U.S. Women’s National Team is full of inspiring athletes with stories to tell on and off the court, and we’re thrilled to shine a light on them,” says Kyle Leahy, CEO of Glossier.

Women’s National Team Director Briana Weiss said, “This is an important moment for women’s basketball in our country. The partnership between USA Basketball and Glossier is further proof of the growth of our sport and the interest in our team.”