The relationship between film and fashion has always been symbiotic. Films like “Challengers” not only tell stories, they also set trends. This style, which evokes the classic and elegant aesthetic of tennis uniforms, aligns perfectly with the distinctive visual style of Guadagnino, who is known for his attention to detail and his ability to capture beauty in simplicity. Elegance and understatement would be the exact words to define this look that has become the most talked about outfit thanks to the film’s leading lady: Zendaya.
Zendaya’s influence on fashion is undeniable, and her appearance in “Challengers” has helped popularise the trend even further. Her looks in the film range from classic polo shirts and pleated skirts to perfectly styled tennis dresses. Likewise, her wardrobe choices for the film’s promotional tour have also dominated social media conversations and have further elevated this aesthetic. For example, in her first appearance at the Australian premiere, Zendaya stunned in a Loewe dress and in her second appearance she wore a tailored Lacoste ensemble.
This trend has also been driven initially by brands such as Lacoste or Ralph Lauren, among other sports brands such as Adidas, which were pioneers in its integration into the fashion world beyond sport. Now, renowned brands such as Miu Miu or Gucci are adopting this trend and including it in their collections for this year 2024. This is also influenced by the fact that the European Championship matches are taking place, the Olympic Games are approaching and Wimbledon, the world’s oldest official tennis tournament, starts in July.
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