Why the adidas Superstar will be the next must-have of the FW24/25 season?

The adidas Superstar silhouette, one of the most iconic in the history of sports footwear, is shaping up to be the undisputed must-have for the FW24/25 season and it’s not hard to see why. This iconic model, which has transcended generations, not only maintains its relevance, but also constantly reinvents itself to adapt and stay at the top of the fashion system. To understand why the Superstar will be a fashion staple next season, it is necessary to explore both its historical legacy and the recent innovations that reinforce its status.

Since its introduction in the 1970s, the Superstar initially established itself as a basketball shoe. Its design, characterised by the distinctive rubber toe cap and three side stripes, not only revolutionised athletic footwear, but also became a cultural icon. Over the years, the model has been adopted by diverse subcultures and movements, from professional basketball players to hip-hop and streetwear aficionados, cementing its place in fashion history.

The key to its endurance lies in its ability to adapt without losing its essence. For the FW24 season, adidas has updated the Superstar with luxurious materials and innovative design details that respect its heritage while introducing cutting-edge elements. Notable updates include the use of premium leather, metallic finishes and contrasting textures, bringing a contemporary sophistication to the classic design. These elements not only enhance the shoe’s aesthetics, but also reinforce its comfort and functionality, crucial for the modern consumer.

In addition, the trend towards retro and nostalgia plays a key role in the renewed popularity of the Superstar. Today’s fashion, marked by a return to past styles and aesthetics, finds in the Superstar a tangible connection to the past. This season, adidas has capitalised on this cultural phenomenon by creating limited editions and special collaborations that pay homage to the shoe’s history while positioning it within today’s context. These exclusive collections not only enhance the Superstar’s appeal, but also foster a sense of urgency and exclusivity.

The Superstar’s influence also extends into pop culture and the entertainment sphere. From its appearances on the catwalk or in film to its adoption by celebrities and music icons, the model has established itself as a symbol of style and attitude that remains a favourite choice among trendsetters. This cultural status amplifies its appeal, ensuring that the Superstar is seen not just as a piece of footwear, but as a statement of identity and a key player in the evolution of streetwear and urban fashion.