YSL Beauty’s Libre fragrance through Hailey Bieber

Tyler Mitchell captures the new campaign that celebrates the spirit of freedom.

After having launched up to six interpretations of its most feminine and sensual fragrance, YSL Beauty teams up with Hailey Bieber to unveil its latest version ‘Libre Flowers and Flames’, whose formula is based on extracts of vanilla, orange blossom and ‘sun-kissed flowers’.

Building on the ‘Libre’ aura given off by the energetic and confident creation, celebrated by some of the most influential women of our time such as Dua Lipa, YSL Beauty embraces female empowerment while encouraging us to turn vulnerabilities into the strongest points of our personalities.

“I am thrilled to be one of the women representing this generation and to be part of this project at such a special time in my life. This project allows us to show self-affirmation, confidence and diversity. I’m so happy to be a part of it,” says Hailey herself.

You can find the new ‘Libre Flowers and Flames’ iteration on the official YSL Beauty website and at selected retailers.

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