Noah Lyles, after establishing himself as the world’s fastest man by winning the 100m gold medal at the Paris 2024 Olympic Games, has a new goal that promises to revolutionise the world of athletics. At a press conference following his impressive victory, Lyles not only celebrated his achievement, but also raised his voice on a crucial issue: the lack of opportunities and partnerships for track and field athletes.
When asked about his future and that of US track and field, Lyles was clear and direct: “I want my own shoe”. The statement, far from being a mere whim, reveals his deep desire to break with a tradition that has ignored track stars. Lyles detailed his vision, stressing that he is not looking for a pair of court spikes, but a signature trainer that represents his style and achievements. “There is no money in spikes,” he pointed out, highlighting the financial reality faced by many elite athletes.
His aspiration goes beyond a simple product; it is a manifesto of recognition and respect for achievement in athletics. The sprinter also mentioned the case of Michael Johnson, the legendary runner and four-time Olympic gold medallist, who never got his own signed shoe. “It’s crazy to me that, despite the number of medals we win and the notoriety we bring, that hasn’t happened,” Lyles said.
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