GUESS has launched its new campaign for the Fall 2024 season, set in the most iconic corners of Mexico City. The brand takes on iconic locations such as the structures of the Nest of Quetzalcoatl, the streets of historic neighbourhoods and the vibrant canals with their colourful boats in its signature style, paying visual homage to Mexico’s rich cultural heritage.
This choice of location is no coincidence; GUESS continues to focus on settings that connect with authenticity and diversity, key elements in its visual storytelling. Mexico City, with its unmistakable energy, becomes another protagonist in the campaign, reflecting the mix of tradition and modernity that characterises both the city and the brand.
The campaign, captured by renowned photographer Nima Benati, stands out for its elegant aesthetic, combining a sculptural style with a theatrical touch that elevates each image. The casting includes top models Atong Machar, Chandler Bailey and Simone Stravolo, who bring the campaign to life, fusing cultural tradition with the modernity that defines GUESS.
GUESS Jeans launches new denim line with revolutionary technology.
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