Shownu has been chosen as K-Way’s global ambassador

The K-pop star, a member of the band Shownu X, has signed with the brand to become the official face for the FW24 and SS25 seasons.

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His imposing stage presence and constant dedication have made him the perfect candidate to represent K-Way‘s latest novelties. The renowned Italian brand highlights the singer’s energy, sophistication and professionalism as well as his versatile personal style that perfectly matches its designs and values.

A strategic partnership that reinforces K-Way‘s presence in the Korean market, which it has been conquering little by little through different actions such as the launch of the capsule collection presented together with Inchul Cha; or the inauguration of House Hannam that will take place on 23 August in Hannan-dong.

Scroll through the gallery above to see the official portraits accompanying the news of the appointment.