Nintendo, a legendary brand with more than a century of history, continues to demonstrate its ability to reinvent itself. From humble beginnings in 1889 making hanafuda playing cards, the company has evolved into an entertainment giant, and its legacy will be brought to life in the long-awaited Nintendo Museum, due to open in Kyoto this autumn.
The ambitious project, announced in 2021, is located in Nintendo’s historic Uji Ogura plant, a space that dates back to 1969 and was originally dedicated to collectible card production, before being converted for console quality control testing. In a recent Nintendo Direct, the iconic Shigeru Miyamoto gave a sneak preview of what the immersive experience will be like.
The environment has been transformed into a true ode to Super Mario Bros. with its signature aesthetic of green tubes and floating blocks. Inside, visitors can immerse themselves in the history of Nintendo through a journey through iconic consoles such as the NES, SNES, Nintendo 64 and Wii, the latter presented in a unique way: with a giant remote control that requires two-person coordination.
The museum is not just about nostalgia; its interactive approach challenges visitors with activities such as batting cages and shooting games, as well as allowing them to design their own hanafuda cards and learn how to use them in guided games. To complete the experience, the space has an exclusive shop and a themed restaurant.
The Nintendo Museum will open on 2 October and tickets will be allocated through a pre-drawn lottery. Access includes ten digital coins to participate in the museum’s activities. However, the exclusivity is in the details: once sold out, no more coins will be available for purchase, ensuring a balanced and tailored experience for each visitor.
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