Through a campaign inspired by the gods of Olympus and starring one of the it-girls of the moment.
Alex Consani becomes the main star of the new Casablanca film, the same film that presents the FW24 collection with Adam Castellano, Mamuor Majeng, Georgia Palmer, Mary Ukech, Rolf Schrader and Tida Rosvall. A journey through time that highlights all the Greek discoveries and their teachings which, to this day, continue to influence society.
The statues that adorned the temples of the time are added to the proposed setting on which the protagonists are portrayed, who also appear above the billowing clouds and galaxies that surround us.
As Charaf Tajer has assured, it is a tribute to the imaginary of Björk, a figure who has influenced him a lot, specifically the song ‘Venus As A Boy’ from 1993.
And speaking of new campaigns… Kendall Jenner represents eccentricity for Marni.
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