Paying homage to Bad Luhrmann’s film classic ‘Romeo and Juliet’.
Fusing past and present in a collection entitled ‘Thus With A Kiss I Die’, Juicy Couture unveils its romantic new designs for the season in a campaign shot in New York City. And it does so in a wide palette of colours ranging from baby pink to navy blue, fuchsia to earth tones, taking over the iconic velvet tracksuit sets adorned with rhinestone logos.
T-shirts with fun slogans such as ‘Go Couture Yourself’ or ‘Dude Where’s My Couture’ also stand out, maintaining the brand’s defiant spirit. This is how they have merged the past and the present, establishing strong connections between ‘The Angel Love Story’ and ‘Rebel Tragedy’.
The collection will be available on the Juicy Couture website on 13 September.
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