How we experienced London Fashion Week with Pull&Bear

We travelled with the Inditex group brand to the British capital to see the fashion show by Masha Popova, one of the most outstanding designers on the calendar.

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Last Thursday 12th September we headed to London with Pull&Bear and the British Fashion Council, who have joined forces this year to offer support and visibility to a series of talented creatives. Through the ‘Canvas for Creativity’ project, they are providing these select profiles with a global platform where imagination knows no limits.

And to celebrate this special union, they have counted – apart from us – with a series of very well known influencers in the UK, who did not hesitate to wear their best streetstyle looks and attend the BFC NEWGEN shows. Among them were @iwanacrystal, @adam.rhazali, @oliviahirst, @solelamalilla, @jedgharbi, @raecnaz or @josefmiichael.

We witnessed all this and we also had the pleasure of attending Masha Popova‘s show on Saturday. The young Ukrainian designer who has managed to redefine the wardrobe of the it-girls and has been featured in PinkPantheress in her latest campaign, landed in the NEWGEN space with her latest proposal in which she decided to bet everything on denim.

This movement, which will continue in future editions, maintains Pull&Bear‘s commitment to support new talents, providing them with the necessary tools to develop their business and creative infrastructure.