LSR: An icon celebrating Ellesse’s 65th anniversary

It is the latest luxury offering from the Italian sporting giant, marking a turning point in its journey towards a more elevated approach.

Ellesse is pleased to present the new LSR, a sneaker that draws directly from its rich history and delves into the codes of its archive to revisit them and elevate them to a higher level of luxury. A must-have for the modern wardrobe of anyone who aspires to achieve quiet luxury status.

A closer look at this silhouette shows that its original concept is based on the brand’s historic LASER model. For this special occasion, the original version is reinterpreted to suit the times and offered in an updated approach that comes in eleven different colour combinations. Divided into four distinct styles: LUXE, DNA, ARCHIVE and POP, the sneakers have been given different personalities.

The LUXE option comes in black, off-white/tris and off-white/red and its high-quality suede construction sits on a slip-resistant rubber sole. The DNA variant takes on a bolder personality by incorporating futuristic detailing and a vibrant mix of tones and materials. The ARCHIVE style is designed for the minimalist and comes in white/anthracite and white/red. Finally, the POP proposal is unisex and introduces pastel shades such as green, blue, tofu and lilac.

The exclusive launch is accompanied by a very special campaign that embodies the spirit of the new LSRs through three iconic characters: model Kit Price, DJ Fiona Zanetti and content creator D’nieccio. All of them live together in a stunning traditional 20th century Italian villa, where the LSR is conceived as the ultimate expression of luxury.