SNIPES has announced a historic partnership with PSG, becoming the new “Official Culture and Community Partner” of the French club. This agreement, which will have an initial duration of three years, will allow the SNIPES logo to be visible on the back of the First Team Men’s jerseys during all Ligue 1 matches.
SNIPES, recognized globally for its sneaker and urban apparel products, is looking to leverage this collaboration to strengthen his presence in France, a key market for the brand. In addition, the partnership will allow SNIPES to expand its global influence, leveraging the enormous international reach of PSG and its players on an individual basis: “Together we will realize our joint mission to give back to the community through sport, music and culture”.
Dennis Schröder, CEO of SNIPES, underlined the importance of this agreement: “This is the biggest deal in the history of SNIPES, and I am very proud of it. It’s not just about putting our logo on PSG shirts, but about making a real difference, both in Paris and globally. For me, coming from the world of soccer, this is a project very close to my heart and a perfect match for SNIPES.” For her part, Nicola Ibbetson, Global Head of Partnerships at PSG, noted that both partners share a strong commitment to the community. “With this partnership, we put our Parisian community at the center, while extending our reach beyond soccer. As the Club of the new generation, this partnership is aligned with our mission to give back to the community through sport, music and culture, both in Paris and globally.”
The agreement also includes the integration of SNIPES’ charitable program, “SNIPES serves,” which will provide opportunities for children and adolescents in the Paris region, and eventually in all territories where SNIPES and PSG have a presence. These young people will be able to enjoy unique experiences in both sports and cultural education, underlining the joint commitment of SNIPES and PSG to community development.
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