Prada Beauty presents “Universal Optimizers”

A new beauty routine consisting of three essential products: a primer, a setting powder and Prada’s iconic lip balm, all wrapped in the brand’s signature green color.

Prada’s new beauty routine is designed to suit all skin types. Guaranteeing long-term benefits, the brand continues its matte mode, which began last year with the launch of Prada Balm, a revolutionary green balm that soon became a symbol of Prada’s avant-garde approach to the world of beauty.

Now, Prada is expanding its offering with the introduction of a trio that perfects the face, offering immediate effects as well as ongoing care for the skin.

Prada Refine Primer is the first step in this routine. Its sheer formula instantly smoothes the skin, blurring pores and minimizing the appearance of fine lines. The result is a soft matte finish that controls shine and creates a perfect base for longer-lasting makeup application. Unlike conventional primers, ‘Prada Refine’ goes a step further by including a tri-acid complex composed of AHA, BHA and LHA, which gently exfoliates the skin, improving its texture in the long term. In addition, Panthenol reinforces the skin barrier, keeping skin hydrated and protected.

The second step is the ‘Prada Reset’ setting powder, a formula that, although it has a striking Prada green shade, once applied melts into the skin for a sheer, mattifying finish that suits all skin tones and skin types. Its lightweight formula enriched with mineral perlite controls shine throughout the day. Applied with the Prada 01 Powder Diffusing Brush, the powder blends easily, providing an even, breathable finish even with multiple touch-ups.

To top off the routine, ‘Prada Balm’ once again takes its place as the hero of the collection. Sabrina Carpenter’s favorite, with its signature green shade and matte finish glides smoothly over the lips, enhancing their texture and hydration. It can be used alone or as a base for other lipsticks. Enriched with Bifidus extract and jojoba oil, the balm cares for and protects the lips, reinforcing their natural barrier.

Both ‘Prada Reset’ and ‘Prada Balm’ come in refillable formats, allowing consumers to significantly reduce the use of packaging. With this measure, the brand manages to reduce up to 76% of the weight of the packaging, advancing its mission to minimize environmental impact.