Calvin Klein reveals NewJeans as the stars of its Fall 2024 campaign, further cementing the connection between fashion and music. The K-pop group, comprising Minji, Hanni, Danielle, Haerin and Hyein, make their debut for the iconic brand wearing the season’s key pieces: CK’s new denim and timeless essentials.
‘We are thrilled to be a part of this campaign,’ shares NewJeans. ‘The collaboration came naturally, as Calvin Klein is synonymous with confidence. We were able to express ourselves freely while having fun with the season’s freshest looks.’
With a vibrant aesthetic and effortless attitude, the NewJeans girls convey their essence both individually and together, all captured in a campaign video soundtracked by Kah-Lo, Karma Fields and Associanu’s catchy ‘It-Girl’.
The campaign, inspired by the laid-back spirit of the ‘90s, features Barrel, Wide and Straight-Leg jeans, which the group pairs with iconic monogrammed T-shirts in cropped and boxy cuts, as well as CK’s new fall outerwear.
To get your hands on the collection, visit calvinklein.us.
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